Jenny Woo is the founder of Mind Brain Emotion, which sells emotional-intelligence card games.
But in 2018, I quit my job at the Montessori school and founded my company, Mind Brain Emotion, where I sell practical card games on emotional intelligence.
I used Amazon Ads to bid on keywords that consumers used to search for similar productsA bid is the amount of money you're willing to spend toward a keyword or advertisement.
I did more market research between fall 2018 and February 2019, and another card deck was born, 52 Essential Relationships, in March 2019.
I went backward to move forward in my business because I recognized that in order to have genuine conversations, trust and understanding are prerequisites.